Ability Media has the following key objectives:-
- To contribute positively to the reduction of poverty, social exclusion and lack of opportunity for disabled people within the UK .
- To provide support programs at national level.
- To provide support programs at regional level (aligned with the English Regional Development Agencies).
- To promote best-practice within the business community with regard to the provision of opportunity for people with disabilities.
- To provide a single point of reference for the community, providing information and other resources intended to empower people with disabilities and their supporters, to improve opportunities through empowerment, education and accessibility of services.
Programmes
To meet its goals, Ability Media has put in place a number of programmes and initiatives. The scope of these initiatives will change over time, but the initial list includes:-
- The provision of e-information for the community, specifically created for people with disabilities and their supporters. The primary vehicle for the delivery of this information will be the web-portal; htpp://www.uk-ability.co.uk.
Subsequently the programme will also cover Scotland , Wales and Northen Ireland .
Ability Media will undertake promotional activity in order to drive traffic to the web-site(s). This activity will include press releases, providing information to charities and support groups.